When paired with the race car/muscle-themed appearance package, Grabber or Stallion, the reliable Ford Maverick’s popularity with the youth market was unmatched. Positioned between the bigger Mustang and Ford Pinto (1971-1980), the Maverick car was a ‘simple,’ uncomplicated machine that was easier to maintain.ĭuring its lifetime, the affordable and roomy compact car was available as a two-door sedan/fastback coupe (1969-1977), four-door sedan (1971-77), Grabber (1970-75) and Stallion (1976) in three economical sixes or low cost V8.ĭespite its modest horsepower, the classic Ford Maverick was the ‘answer to low-cost transportation,’ with ‘great gas mileage,’ making it very appealing at a pivotal time for the automobile when the 1973 oil crisis caused fuel prices to skyrocket, and high-performance vehicles like the Mustang II were too expensive to run. Whilst the Maverick replaced the Falcon as the main competitor to the Dodge Dart and Chevrolet Nova, its main intention was not to be a performance or muscle car, but to reclaim sales stolen by imports like the VW Beetle, Datsun, Toyota, and Honda. Like the Mustang, it used the same platform as Robert McNamara’s lightweight, compact sports car, the Falcon, which had been unable to match the 1964 Mustang’s success. Introduced on April 17, 1969, as a 1970 model, the Ford Maverick was initially conceived as a two-door sedan or saloon. With a new incarnation arriving in 2021/22, our short car review revisits this Ford classic car. Unchanged in 1970, an impressive 451,000 sales were made (Hagerty), eclipsing the 1970 Mustang which sold 200,000. Īfter its introduction in mid-1969, 127,833 were sold. Unfortunately underestimated by many today, the Ford Maverick broke the rules of what a compact car could offer, providing great value for money at a time of stringent legislation and frugality. Not to be confused with the 4×4 Maverick UK, the all-American Maverick car was affordable, economical, and shared the same long-hood, short deck, fastback profile popularized by Ford’s pony. Maverick also applies to the free-roaming mustang and Ford’s pony car, a symbol of the pioneering spirit of the American west.įord’s compact car, Maverick (Americas, 1969-1977), was an instant success that would unexpectedly rival the Ford Mustang. The Ford nameplate refers to an unbranded form of cattle. This lasted throughout the 1970s.Maverick definition: An unorthodox/independent person who acts free from constraints and organisational guidelines. After World War II, however, people were prosperous and joyful, and that was when the advent of extreme car colors really began. Go Flat Out PH also notes that during World War I, people didn’t want to show off (it was a solemn time, after all), and so the most popular car color was black. Car companies will keep making anything that’s performing well, so it can only stand to assume that the original Ford Maverick in Freudian Gilt doesn’t do quite as well as Shadow Black. So what happened? The toning down of colors and color names likely has to do with marketing and sales. Other new Maverick colors include Alto Blue Tinted Clearcoat Metallic, Carbonized Gray Metallic, Iconic Silver Metallic, Oxford White, and Shadow Black. Some of the more unique 2022 Ford Maverick colors include Cyber Orange, Velocity Blue, Cactus Gray, Area 51, Hot Pepper Red, and Alto Blue. RELATED: Which 2022 Ford Maverick Model Should You Buy?
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